With the first images from the James Webb Telescope making waves at the same time as our monthly dev brainstorm, it felt like the ideal subject matter for an exploratory exercise with WebGL.

Our culture is incredibly important in making Hook the company it is and the people are the foundation of that, which is why we put so much time into finding voices from a variety of diverse backgrounds to round out our teams.

Last year, we learned a valuable lesson about the collective need to recharge. So this year, we’ll be spending the holidays free from work-related stress with a company-wide two-week break.

As a former freelancer who is now full time, Creative Director Parker Sims has a lot to say about the evolving work environment and what agencies need to do to attract (and retain) young talent.

Looking for a way into the industry? Learn more about Hook's mentorship program via Adweek's Rising Marketer's Guide for entry-level creatives.

There’s a pressing need for more diverse voices in our industry, so we focused our external mentorship on creating more industry access. Through our partnership with a local LA High School we’re creating more opportunities for underrepresented youth to learn about our industry and gain hands-on experience.

We recently published our salary band data, making the case for more pay transparency in our industry and hoping to inspire other organizations to follow suit.

Here at Hook we love the challenge of doing something we’ve never done before. So when Google’s ARCore team approached us with a project that required an unconventional animation technique, we jumped at the opportunity.

The 2022 Communication Arts Design Competition winners were announced and our Cut the Quarantine campaign for Locks of Love earned top honors in the Motion category.

Get to know more about the career journey and aspirations of one of our talented SF-based creative directors in a recent interview with Creativepool.

Crain’s Detroit Business has published its 2022 list of the top 100 cool places to work in Michigan; Hook ranked 15th overall and 3rd among mid-sized companies.

Hook ACD Hieu Luong on how making Google's “Asian-owned” campaign empowered him to help his community.

Our very own CEO and co-founder Michael Watts is part of this year’s Campaign US 40 Over 40 list of inspiring and innovative leaders defining the future of the advertising industry.

Our Executive Design Director, Mikell Fine Iles, shares his thoughts on breaking down barriers in the creative industry and designing the path forward in this column for Communication Arts.

Sandbox is an internal program to open the window to our industry for young people, and create more opportunities for them to make magic.

Our Design Director, Paul LaFleur, shares his story and his advice for supporting employees and cultivating compassion for LGBTQIA+ employees every month of the year.

Moved by Greta Thunberg's words, our design and motion teams animated her speech from the World Economic Forum.

Art Directors Club honors the design and craft of our Google Lens-enabled ad campaign at the 101st annual awards show in NYC.

Our designers and developers partnered with Locks of Love, a revered group who have long been ubiquitous with helping children who are experiencing medical hair loss.

Our Executive Design Director, Mikell Fine Iles, shares his advice for young designers looking to make their mark in this podcast about the journeys of Black people in marketing communications.

We're thrilled that our work for Rocket Community Fund's Small Business Murals Project won top honors in the Mobile category, and silver in the Detroit Love category at the Adcraft Club of Detroit's annual D Show.

Our work with Google and the New York Times wins silver at the Anthem Awards, an initiative from the Webby Awards to champion purpose and mission-driven work.

In the summer of 2020, we confronted a series of events that would profoundly reshape the way we look at the world. Seeking historical context to help guide us, we gathered examples of protest art to contribute to the movement.

When we took a month-long break, the ad industry had questions. So we gave Adweek, Campaign and other publications the run-down on why it happened, how we managed it, and how other agencies can do the same.

While we are in the business of solving creative problems for our clients, enriching our communities is also an important part of who we are. We see it as our responsibility to show support for our communities by problem solving for those with whom we have common threads and shared beliefs.

The Tips & Tricks video series we created for YouTube TV was honored among the best work in social media and digital by the Shorty Awards.

Our LA Team gets rolling with Safe Place for Youth—a Venice-based non-profit that provides housing, clothing, food, arts programs, health and wellness, and job training to young people experiencing homelessness.

The Webby Awards recognized Hook over three categories for both websites and AR advertising.

Hailed as the “Internet’s highest honor” by The New York Times, the 2021 Webby Awards named five of our projects as the best of the best.

How we embrace the benefits of being small to create an ideal working community for creatives, artists, and engineers.