Prioritizing our people is something that’s really important to us, so when Microsoft released their findings from a global work survey on what employees want, Digiday’s WorkLife team reached out for insight on how we continually reinvest in—or re-recruit—our people.

As Hook CEO and co-founder, Michael Watts, shared, “We take a people-first approach to agency culture because we understand that our team members make all the difference in our work.”

Through a holistic, collaborative approach, we regularly check in with our employees to gauge the current environment of our agency—what we’re doing well, and what we can do better. One thing we know is that different people want different things out of work, so it’s important to ask your team what they want and why.

Not only do we solicit employee feedback through pulse surveys, but we also find ways to act on the suggestions. We regularly try new things and implement new initiatives, and we’re never afraid to pivot if it means creating a more beneficial outcome for the collective.

For more on how Hook and other companies are finding ways to keep employees happy, read the full article here.