Bisexual individuals make up the single largest group within the LGBTQ+ community, yet their representation in media and marketing often falls short. In Do the WeRQ’s recent town hall, "The Realities of Bisexual Representation," our Design Director Paul LaFleur joined industry experts to discuss “bi-erasure” in advertising and media, and explored ways to create more authentic, inclusive storylines:

1. Authentic representation begins with the people behind the work. Hire bisexual talent not just as models or actors, but as directors, writers, and creative decision-makers. Their lived experience is invaluable in creating narratives that ring true, and they should be involved from day one.

2. Narrative is king. Before incorporating LGBTQ+ characters into your campaigns, ask yourself: "What positive purpose does their inclusion serve in this story?" The answer should be rooted in authenticity, not in ticking a diversity checkbox. Consult with members of the bisexual community to ensure your portrayal is accurate and respectful.

3. Use technology as a tool, not a shortcut. While AI can be helpful, it's not a substitute for authentic human representation. Algorithms can perpetuate stereotypes, and relying solely on AI risks creating imagery that's more exclusionary than inclusive.

At Hook, we’re doing our part to advocate for the full spectrum of voices within the LGBTQ+ community and ensure our work is truly representative and inclusive. We recognize that this is an ongoing journey, and we're committed to collaborating with both LGBTQ+ individuals within our agency and experts from the wider community.

To learn more about how you can help champion LGBTQ+ representation in media, watch the full conversation here.