Hook Brings Home Top Honors for Mobile Experience

Honors by Sara Moshier, Business Development Director

D Show 2022

We're thrilled that our work for Rocket Community Fund's Small Business Murals Project won "Best of" in the Mobile category, and silver in the Detroit Love category at the Adcraft Club of Detroit's annual D Show.

Combining our AR expertise with a whole lot of love for the city, this experience celebrates the mural artists and small businesses that call Detroit home.

To create the murals, Hook collaborated closely with four Detroit-based artists, transforming their art into an interactive experience that enhanced their creative vision. The goal of the project was twofold: spur business growth for participating entrepreneurs and create one-of-a-kind art in Detroit neighborhoods that brings people together.

For more about the experience and a map of locations, visit the Small Business Murals Project here.

The creamiest of the crop

The D Show is a Detroit institution that recognizes the amazing breadth and depth of the creative talent in the area. According to the D Show Council, it is a celebration of ideas that are a super-powerful and uber-magical combination of being both conceptually amazing AND well executed. Or what Adcraft refers to as "the creamiest of the crop." :)