Hook Winter Break 2022

Ideas by Danielle Chesney, Copywriter

We’re OOO to recharge our creative juices

Sorry if you missed us, but we’ll be AFK for… a while. From December 23rd to January 9th to be exact.

After last year’s Ctrl-Alt-Retreat, we learned a thing or two about the collective need to recharge after a long year of creativity. Mainly, that time away from the desk is more impactful when it’s done as a group.

Surveys have found that more than a quarter of Americans have never taken off work for two weeks straight, and it’s not hard to imagine why. Just the thought of checking your email after a two-week absence is enough to give anyone the heebie-jeebies. But having a healthy life/work balance is one of our priorities at Hook, and the alternative of not taking time off is too risky.

Our teams create amazing, award-winning work because they’re amazing, award-worthy people. That sort of talent doesn’t come around often, and isn’t something we’re willing to compromise by pushing it to the point of burnout. Instead, we want to cherish it as best we can by making sure our teams’ lives outside of work are just as amazing.

In a collaborative environment like ours, taking time for oneself can feel incredibly selfish, especially in the midst of the huge projects that are typical this time of year. However, when everyone is out of office at the same time, there’s no need to worry about missing meetings, lingering deadlines, or your team having to shoulder a burden you left behind. No one is stuck at a stand-still until you come back because we’re all catching up on some much needed personal time. After all, the point of PTO is to de-stress, not create more of it.

We’re grateful that our clients understand the value in taking a break to recharge, and were more than game to work through the logistics with us in order to make it happen. So if you reach out before January 9th and catch an automated OOO reply in your inbox, that’s why.

We’ll see you in the new year!