Our CEO Michael Watts knows firsthand that traditional education isn’t a requirement for successful creatives. After only two short weeks at the University of Michigan, he realized that getting a degree would be a nice addition to his resume, but it wouldn’t make him a more passionate maker.

As the future of work continues to shift, many companies are no longer requiring candidates to have formal education, understanding that degree requirements limit access to diverse creative talent. However, without using degrees as benchmarks, what should hiring managers evaluate instead?

In Michael’s latest article for Ad Age, he shares how to build more inclusive, equitable hiring practices to find the best candidates, regardless of background. For more on how Hook uses soft skills like integrity, curiosity, and problem-solving to evaluate candidates, read the full article here.