There’s an art to building successful client partnerships, and it takes intentionality to find strategic alignment during the initial negotiations.

Hook’s Managing Director Stephany Sperberg has kicked off and managed countless successful brand partnerships, and recently chatted with Mike Lander from The Drum’s Marketing Negotiations podcast to share insights on how she finds the sweet spot balancing both partner and agency needs.

To hear Steph’s tips on building trust and adapting to changing circumstances, listen to the full episode here.