Our 2024 charitable giving
Everyone at Hook believes in using our creative power for good. We're not just about crafting compelling campaigns for our clients—we're also deeply committed to investing in the communities around us and supporting causes that align with our values. Several years ago we shared an ambitious goal to invest $500,000 in underserved communities by 2027 through a combination of monetary donations, pro bono work, and dedicated charitable giving efforts. As of the close of 2024, we're thrilled to share we’re nearly two-thirds of the way to our goal.
The measure of a company isn’t just in what it creates, but in how it contributes. Investing in our communities and environment is how we show up now and for the future.”
Last year, our charitable giving goal was to donate $60,000 throughout the year to timely causes that needed our funds the most. We not only met but significantly exceeded that goal, donating over $81,000 to 35 different organizations, including:
- Campaign Zero
- Neutral Zone
- TeamSeas
- Ann Arbor Art Center
- Cancer Support Group of Greater Ann Arbor
- Riverfront Conversancy
- Southern Poverty Law Center
- Marsha P. Johnson Institute
- PFLAG
- Women Who Create
- Third Wave Fund
- Cultural Power
- Transgender Law Center
- Team Trees
- LA Firefighters Fund
- LA Humane Society
- World Central Kitchen
Beyond direct donations, Hook’s Equity Council also launched our first charitable matching campaign to coincide with Giving Tuesday. This initiative allowed us to double the impact of our team’s personal contributions, amplifying their generosity and further demonstrating our collective commitment to giving back. The organizations benefitting from our matching campaign represented a diverse range of causes, including environmental protections, disability and LGBTQ+ advocacy, education reform, prison reform, and racial equality.
Our 2024 giving efforts are a testament to the passion and dedication of our entire team. We’re incredibly proud of the impact we’ve made together and are energized to continue this important work in 2025 and beyond.