Why would anyone want a full-time creative job?
As a former freelancer who is now full-time, Creative Director Parker Sims knows the pros and cons better than most. In his experience, agencies used to have a lot to offer fresh-faced creatives looking for a full-time gig in the industry. But things have changed, and as a team lead, he knows that agencies need to offer mentorship, training, culture, and community to appeal to Gen Z.
In this article for Muse by Clio, he talks about the advantages of both freelance and full-time, and shares how agencies can become places where young creatives want to stay.
As he says, "There's way more to being an effective creative leader than being good at the work." Read the full article here.