Being a Better LGBTQ+ Ally

Ideas feat Paul LaFleur, Design Director

It’s Pride Month, but we’re looking for ways to be a better ally all year long, not just during the month of June. The LGBTQ+ community is constantly targeted for their freedom of expression and desire for basic human rights—over 490 anti-LGBTQ+ bills are being discussed nationwide. Recently Hook’s Design Director Paul LaFleur spoke with AdAge and Muse by Clio about the current political landscape, and what that means for marketers.

As he shares in his latest editorials, the responsibility relies on the advertising industry to create inclusive campaigns that reflect the normalcy of the LGBTQ+ community, and we couldn’t agree more.

“The LGBTQ+ community is strong and growing. When you intentionally demonstrate real diversity and inclusion in your content and proactively lift this community up year-round, that’s when you prove your allyship.”

For a crash course in effective LGBTQ+ marketing and a look at the companies who are doing it right, read his latest in Muse by Clio.

If you’re looking for ways to incorporate more inclusive LGBTQ+ marketing into your marketing strategy, check out his latest in AdAge.

For insights specific to portraying bisexuals in advertising, see his comments alongside other industry leaders in Muse by Clio.