When the Google Search team rolled out Twitter functionality that enabled Google to understand emojis that are tweeted at it, we created more than 100 animated gifs and correlated product demos to highlight the release.

Tweeting to Search

We partnered with the U.S. Vote Foundation to create a social campaign engineered to get people voting and talking about voting.

The Big Deal

The tools that Priceline developed for finding and creating industry-leading travel deals on their app are surprisingly impressive. So we partnered on a campaign to create animated short-format videos that dazzled potential travelers.

Showing How
Science Happens

To generate interest and conversation around the Google Assistant, we partnered with Disney’s Solo: A Star Wars Story to create the first-ever AI-assisted talk show.

Creating a
Special Guest


We designed, cast, and produced an inclusive and authentic photoshoot for Google Photos using real families and friends – then we refreshed their website.

Making Google Photos Picture Perfect

With the help of six Asian-owned businesses across Los Angeles, we created an inclusive campaign to drive awareness of Google's Asian-Owned Business badge.

Celebrating Asian-Owned Businesses

We helped Amazon tease the launch of their new live radio streaming app by creating an animated sizzle video.

Launching Amazon Amp

Locks of Love asks quarantiners to share their hair with a campaign that benefits children experiencing medical hair loss.

Cutting the Quarantine

Always-on support for YouTube TV's social presence, providing ongoing creative and animation production for social moments big and small.

Making YouTube TV #Social

A series of interactive ads built with Google Lens technology to highlight the cultural contributions and rich history of Black and LGBTQ+ Americans.

Putting a Lens on The New York Times

Through the creation of 7 animated education videos, helped Indeed simplify complex recruiting and hiring tools.

Animating Technical Products with a Human Touch

For the fifth year in a row, we helped YouTube create an annual celebration highlighting the most notable culture and trends around the world.

Culture & Trends
on YouTube

To build awareness and increase usage of Google Shopping, we built and elevated shopping experience inspired by an existing behavior. 

The Best Things
for Everything

We helped Alena (a start-up mental health app) find their voice, tone, and visual identity.

 Building a New Brand for Mental Health


In celebrating those who are fighting for women’s rights around the world, we created five Lens-enabled images which tell the moving stories of these incredible women fighting for change.

Engineering Portraits
of Courage

To show the world that Google is the ideal shortcut to whatever you’re looking for, we developed a product-focused campaign around a rapid content production approach that easily adapted across features and channels.

Stories of
Helpfulness

An awareness and education campaign created to drive the perception that there's more to Mailchimp than just email marketing.

Moving Beyond Email

For Google I/O the ARCore team invited us to concept and develop an arcade experience that demonstrated the capabilities of Cloud Anchors. The result was Dino Runner AR, a multiplayer Augmented Reality game based on the 8-bit easter egg hidden within Google Chrome.

Racing Dinosaurs
in Augmented Reality

Hook, the creative production agency. From ads and content to experiences and experiments, our production-led approach to creative development has made us friends with many of the world’s leading brand teams.

Ads, Content, Experiences — Hook

Ads,  Content,  Experiences — Hook

Hook’s virtual mentorship program is now accepting applications from entry-level creatives.

Fall ’23 Sandbox U Applications Now Open — Hook

Fall ’23 Sandbox U Applications Now Open

Our flexible time off policies and dedication to craft growth are only a few reasons we’re named one of  Crain’s  Detroit Business’s Top 15 Best Workplaces in Michigan!

Crain’s 2023 Best Places to Work — Hook

Crain’s 2023 Best Places to Work

Our team has over 15 opportunities a month to level up their creative skills with Hook’s internal learning initiatives.

Hook’s Creative Learning Hubs

Hook, the creative production agency.  From ads and content to experiences and experiments, our production-led approach to creative development has made us friends with many of the world’s leading brand teams.

Arts & Craft

Ads, Content,
& Experiences

Making Google Photos Picture Perfect

Celebrating Asian-Owned Businesses

Launching Amazon Amp

Cutting the Quarantine

Making YouTube TV #Social

Putting a Lens on The New York Times

Animating Technical Products with a Human Touch

Culture & Trends on YouTube

The Best Things for Everything

Building a New Brand for Mental Health

Engineering Portraits of Courage

Stories of Helpfulness

Moving Beyond Email

Racing Dinosaurs in Augmented Reality

Archives

Tweeting to Search

The Big Deal

Showing How Science Happens

Creating a Special Guest