Rethinking
Creative Partnership

What We Do

Combining
Craft & Creative

We’ve combined the strategic creative services of an ad agency with the hands-on craft-focused art and engineering disciplines of a digital production company.

With creative and production happening in-house and in parallel, we concept, iterate, test, and deliver work more responsively and more effectively through rapid prototyping and a continuous revision process.

We do this partially because it’s just a more sensible way to develop modern campaigns where speed, scalability, and flexibility are essential. But mostly, we just enjoy being the kind of people who can solve problems with our own hands.

Building a Culture
of Collaboration

We’re not in a competition to figure out who has the best ideas. Our approach is more cooperative—a “let’s solve this together” way of working. The goal is to extend product, marketing, and brand teams with the expert creative, artist, and engineering resources needed to explore good ideas and refine them into great ones.

And because we’ve been at this for a bit, we understand that while the success of the work is critical, what’s most important to being a good partner is being great to work with. So we keep teams small, consistent, and operated inclusively so that everyone here comes to know the client brand, the people behind it, and how best to be helpful, regardless of the challenge.

Thinking About How To Make Everything Better

We are (generally speaking) trying to improve everything—not all at once, of course, but fast enough to notice and measure a change.

You may see this in our work to improve access to the arts and create more industry opportunities in our communities. Or, if you let yourself go during quarantine, maybe you saw our effort to fix the situation with your hair. If you partner with us, you’ll definitely not escape our campaign to make banners more honest, effective, and fun.

Sara (our Business Development Director) describes this behavior as “results-oriented,” but we’re pretty sure most of us just feel anxious about the future and compelled to try and make it all better.

Our Clients

We'd call them our friends, but then we'd have to give them a discount.

...execution is always impeccable, and the team is wonderful to work with.
Caroline Watts, Brand Marketing Manager, YouTube
Super talented, fun to work with. Most of my favorite people are at Hook.
Mrs. Watts, Master Gardener
...by far the most client-friendly and well-intentioned I've come across in a LONG time.
Yung-Jae Chen, Global Brand Lead, Google Pay
Working with Hook has been a game changer for our start up.
Becca Kipnis, Assoc. Dir. of Talent Marketing, Cameo
Google

Partners since 2014

Nike

Partners since 2019

Mailchimp

Partners since 2019

YouTube

Partners since 2014

NASA

Partners since 2016

Cameo

Partners since 2021

Stripe

Partners since 2019

Indeed

Partners since 2021

Our Services

Our primary service
is being great to work with

From brand campaigns to banner ads, we get that briefs change and product priorities shift—so we invest in the idea that “how we work together” can be just as critical as “what we work on.” This is why we keep creative and execution capabilities in-house, to ensure that we’re quick to adapt and capable of finding success no matter how it gets measured.

A Product Campaign for Google

Campaigns & Content

The strategic and creative development of brand-messaging and product-focused campaigns produced for awareness and/or education goals.

• Short-Format Video
• Copywriting & Art Direction
• Social Creative
• Visual Design & Illustration
• Animation
• Photography
• Editing & Post

Brand Development for Alena

Brand Systems

The exploration and development of brand content including all design-centric needs beyond the scope of a specific ad campaign.

• Brand Guidelines
• Brand Assets
• Design Systems
• Playbooks
• Voice & Tone

A Growth Campaign for Mailchimp

Media for Growth

Tactical campaigns designed to increase usage, downloads, and signups of products and services — either through bespoke creative or the extension of existing assets.

• Direct Response Campaigns
• Rich & Standard Display
• High-Volume Content
• App Store Content & Optimization
• Pre-Roll
• Email

An AR Experience for Google

Digital Experiences

The design, execution, and QA of marketing-focused product, narrative, and experiential websites and applications.

• Creative Technology
• Website Design & Development
• Programmatic Animation
• Interactive Design
• Prototyping

Honors

Happy to be nominated, happier to win.

An Ad Age Age Small Agency of the Year. One of Adweek's Fastest Growing Agencies for two years in a row.

Our work has been nominated for 182 industry awards. We’ve won 129. We’ve earned Lions(9), Clios(10), Pencils(9), Webby’s(7), Awwwards(9), FWAs(27), and more. It's been featured in FastCo, HuffPo, WSJ, The Verge, Kotaku, Chrissy Teigen's instagram, and Michelle Obama’s tweets.