Rethinking
Creative Partnership
What We Do
Combining
Craft & Creative
We’ve combined the strategic creative services of an ad agency with the hands-on craft-focused art and engineering disciplines of a digital production company.
With creative and production happening in-house and in parallel, we concept, iterate, test, and deliver work more responsively and more effectively through rapid prototyping and a continuous revision process.
We do this partially because it’s just a more sensible way to develop modern campaigns where speed, scalability, and flexibility are essential. But mostly, we just enjoy being the kind of people who can solve problems with our own hands.
Building a Culture
of Collaboration
We’re not in a competition to figure out who has the best ideas. Our approach is more cooperative—a “let’s solve this together” way of working. The goal is to extend product, marketing, and brand teams with the expert creative, artist, and engineering resources needed to explore good ideas and refine them into great ones.
And because we’ve been at this for a bit, we understand that while the success of the work is critical, what’s most important to being a good partner is being great to work with. So we keep teams small, consistent, and operated inclusively so that everyone here comes to know the client brand, the people behind it, and how best to be helpful, regardless of the challenge.
Thinking About How To Make Everything Better
We are (generally speaking) trying to improve everything—not all at once, of course, but fast enough to notice and measure a change.
You may see this in our work to improve access to the arts and create more industry opportunities in our communities. Or, if you let yourself go during quarantine, maybe you saw our effort to fix the situation with your hair. If you partner with us, you’ll definitely not escape our campaign to make banners more honest, effective, and fun.
Sara (our Business Development Director) describes this behavior as “results-oriented,” but we’re pretty sure most of us just feel anxious about the future and compelled to try and make it all better.
Our Clients
We'd call them our friends, but then we'd have to give them a discount.
...by far the most client-friendly and well-intentioned I've come across in a LONG time.Yung-Jae Chen, Global Brand Lead, Google Pay
Working with Hook has been a game changer for our start up.Becca Kipnis, Assoc. Dir. of Talent Marketing, Cameo
The energy and levity the team brought made the experience one that I'd love to have again!Jessica Sapick, Senior Marketing Manager, Google Health
...execution is always impeccable, and the team is wonderful to work with.Caroline Watts, Brand Marketing Manager, YouTube
Partners since 2012
Partners since 2019
Partners since 2019
Partners since 2014
Partners since 2016
Partners since 2021
Partners since 2019
Partners since 2021
Our Services
Our primary service
is being great to work with
From brand campaigns to banner ads, we get that briefs change and product priorities shift—so we invest in the idea that “how we work together” can be just as critical as “what we work on.” This is why we keep creative and execution capabilities in-house, to ensure that we’re quick to adapt and capable of finding success no matter how it gets measured.
A Product Campaign for Google
Campaigns & Content
The strategic and creative development of brand-messaging and product-focused campaigns produced for awareness and/or education goals.
• Short-Format Video
• Copywriting & Art Direction
• Social Creative
• Visual Design & Illustration
• Animation
• Photography
• Editing & Post
Brand Development for Alena
Brand Systems
The exploration and development of brand content including all design-centric needs beyond the scope of a specific ad campaign.
• Brand Guidelines
• Brand Assets
• Design Systems
• Playbooks
• Voice & Tone
A Growth Campaign for Mailchimp
Media for Growth
Tactical campaigns designed to increase usage, downloads, and signups of products and services — either through bespoke creative or the extension of existing assets.
• Direct Response Campaigns
• Rich & Standard Display
• High-Volume Content
• App Store Content & Optimization
• Pre-Roll
• Email
An AR Experience for Google
Digital Experiences
The design, execution, and QA of marketing-focused product, narrative, and experiential websites and applications.
• Creative Technology
• Website Design & Development
• Programmatic Animation
• Interactive Design
• Prototyping
Honors
Happy to be nominated, happier to win.
An Ad Age Small Agency of the Year. One of Adweek's Fastest Growing Agencies for two years in a row.
Our work has been nominated for 182 industry awards. We’ve won 129. We’ve earned Lions(9), Clios(10), Pencils(9), Webby’s(7), Awwwards(9), FWAs(27), and more. It's been featured in FastCo, HuffPo, WSJ, The Verge, Kotaku, Chrissy Teigen's instagram, and Michelle Obama’s tweets.