Google x NYT Wins Bronze at ADC Awards

Honors by Sara Moshier, Business Development Director

Best of the best in craft and creative

For a team of makers aligned around a passion for our craft, being recognized by The One Club at the ADC Awards is kind of a big deal. The iconic design and advertising awards program has been honoring groundbreaking work and meticulous craftsmanship for 100 years, and we are proud they recognized our Search What You See campaign with a Bronze Cube.

The campaign, which uses a series of Google Lens-enabled ads to highlight the cultural contributions and rich history of Black and LGBTQ+ Americans, was created in partnership with Google and The New York Times.

One of the pieces in the campaign features Henry Ossawa Tanner's most celebrated painting, brought to life with Google Lens.

A history of groundbreaking work

The award was announced during Creative Week in New York as part of a celebration of the ADC’s century-long commitment to craftsmanship, design and innovation. Our work was specifically recognized in the Interactive Craft category for the design, art direction and interaction of the print ads, motion graphics, and AR experience. You can read more about the campaign here, and check out the Winners Showcase at