Animating Technical Products with a Human Touch
An Education Campaign — Made with Indeed
Turning existing elements into a unique style
As many employers were feeling the effects of The Great Resignation, Indeed was revamping its advertising products to help companies find their next hires—and videos were needed to explain how these updated tools worked. Indeed had robust brand guidelines to build from—our job was to find a novel way to apply these guidelines and put the new product features in motion.
That sense of humanity
UI-focused product education materials are often technical and dry. But Indeed is a people-forward company so it became critical to infuse the videos with a relatable sense of humanity. Curiously, data was showing that enterprise customers react negatively to full-character animation—so our challenge was to indicate real people without actually animating them.
Bringing it all together with color and motion
Leaning into a richer color palette made these videos more fitting for an enterprise audience, and introducing subtle textures reinforced a feeling of human touch. That same human touch was brought to life in animation as well—creating a motion language that was engaging without being too playful.
Related
Projects, press, honors, and stories:
A Product Campaign
Launching Amazon Amp
We helped Amazon tease the launch of their new live radio streaming app by creating an animated sizzle video.
— Made with Amazon
A Product Campaign
Stories of Helpfulness
To show the world that Google is the ideal shortcut to whatever you’re looking for, we developed a product-focused campaign around a rapid content production approach that easily adapted across features and channels.
— Made with Google
An Education Campaign
Showing How Science Happens
The tools that Priceline developed for finding and creating industry-leading travel deals on their app are surprisingly impressive. So we partnered on a campaign to create animated short-format videos that dazzled potential travelers.
— Made with Priceline