Tripadvisor offers so much more than just reviews, but they needed our help in communicating that to users. We crafted videos to encourage travelers to visit the website to find hotels and things to do by demonstrating that with Tripadvisor, they can fully plan and book their trip all in one place.

Extending an existing, in-house campaign, we focused on highlighting consumer pain points, establishing a problem/solution framework. This helped us hone in on the traveler insights that resonated most, allowing us to clearly showcase what made Tripadvisor the ideal solution. Our work honored the original creative, and introduced a streamlined storytelling approach, which sped up production and enhanced the narrative to better resonate with the target audience.