Setting the Scene with YouTube Originals
A Social Collaboration — Made with YouTube
Tailored for each story
“What should we watch tonight?” is a question with endless choices that could all be the right answer. That’s why YouTube asked us to create intriguing key art for their slate of scripted original series to get viewers to tune in.
Leveraging our network of specialized talent, we developed concepts and coordinated photo shoots to create iconic visuals—while navigating priorities on behalf of client partners, talent, and showrunners.
Custom solutions at scale
To embody the heart of each original, we collaborated with showrunners to determine the essence of each series and its characters to render a unique take on each piece of key art. Whether compositing treatments from existing assets or capturing talent for bespoke concepts, we designed with final placements and use cases in mind—ensuring that each piece of key art best represented the show.
Online and IRL
While most of the key art lived on digital platforms, some were promoted in select OOH placements. We tailored each design to its physical environment, ensuring every asset was bold, exciting, and guaranteed to make people tune in.
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Always-on support for YouTube TV's social presence, providing ongoing creative and animation production for social moments big and small.
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