Mailchimp built a successful brand with their easy-to-use email marketing tools. While the power and versatility of their services have grown substantially, they are still perceived as “that email company.”
To shift this perception, we partnered with their marketing team to create and produce a brand campaign centered around their all-in-one smart marketing platform. Driven by UI storytelling, the digital campaign worked double duty by building brand awareness and demonstrating how their new features work.
The campaign played out through a series of sequential short-format pre-roll, social videos, and display media developed over the course of six weeks.
After creating over 100 unique video and social assets, Mailchimp experienced a measurable and significant increase in usage of their All-in-One Marketing Platform since the campaign first launched in Q1 2020.
The reception has been so positive that we’re currently engaged in year three of their Smart Platform campaign, producing ongoing content to support newly releasing features.
Through the creation of 7 animated education videos, helped Indeed simplify complex recruiting and hiring tools.
— Made with Indeed
To show the world that Google is the ideal shortcut to whatever you’re looking for, we developed a product-focused campaign around a rapid content production approach that easily adapted across features and channels.
— Made with Google
The tools that Priceline developed for finding and creating industry-leading travel deals on their app are surprisingly impressive. So we partnered on a campaign to create animated short-format videos that dazzled potential travelers.
— Made with Priceline