The Big Deal
A Social Campaign — Made with the U.S. Vote Foundation
Making a deal
with your grandparents
Social issues are extremely important to us. So we partnered with the U.S. Vote Foundation to create a campaign engineered to get people voting and talking about voting.
The idea was simple: young people promise to vote in the Midterms, and in return, older relatives promise not to post on their social media ever again.
In just over 2 weeks we concepted and produced everything from the video to the website to the social media rollout.
As a completely grassroots campaign with $0 in media spend, our video garnered a bunch of national attention. It was given its own news segment on MSNBC’s Morning Joe and Hardball. It received bipartisan support and was tweeted out by notable political figures including former Secretary of State, John Kerry, and former Chairperson of the Republican National Committee, Michael Steele.
Make a big deal yourself and help get out the vote.
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