Social issues are extremely important to us. So we partnered with the U.S. Vote Foundation to create a campaign engineered to get people voting and talking about voting.
The idea was simple: young people promise to vote in the Midterms, and in return, older relatives promise not to post on their social media ever again.
In just over 2 weeks we concepted and produced everything from the video to the website to the social media rollout.
As a completely grassroots campaign with $0 in media spend, our video garnered a bunch of national attention. It was given its own news segment on MSNBC’s Morning Joe and Hardball. It received bipartisan support and was tweeted out by notable political figures including former Secretary of State, John Kerry, and former Chairperson of the Republican National Committee, Michael Steele.
Make a big deal yourself and help get out the vote.
While we are in the business of solving creative problems for our clients, enriching our communities is also an important part of who we are. We see it as our responsibility to show support for our communities by problem solving for those with whom we have common threads and shared beliefs.
Our LA Team gets rolling with Safe Place for Youth—a Venice-based non-profit that provides housing, clothing, food, arts programs, health and wellness, and job training to young people experiencing homelessness.