Since March of 2020, life has looked far from regular. And with little to no access to barbers or stylists throughout the pandemic, one of the things that looked most different about us was the length of our hair. This unexpected side effect of the pandemic put many people in a position to do something good for someone else.

So before those hair salons started to open up, we partnered with Locks of Love to seize a once-in-a-lifetime opportunity to make a difference for children in need. Together we created Cut the Quarantine, a call to donate the extra inches of hair grown during the pandemic to help return a sense of self, confidence, and normalcy to children suffering from hair loss.

First, we created a short and fun cel animation to explain the logistics of participating. It was all centered around our hero, Sam, who was growing out their hair during quarantine. The animation style was simple, approachable, and reminiscent of an overdue haircut, almost as if it was created using excess hair.