Designing for Content

This was our fifth consecutive year helping YouTube celebrate the trends and culture of their platform, so we understood the challenge ahead was rooted in finding a playful way to sort and navigate a huge volume of video content.

We proposed a navigation scheme that leaned into YouTube's video-centric design, where content and transitions revolved around a rectangular video window. Paired with a hand-drawn art style, the overall concept was intended to visualize the spirit of "creativity in video."

Notably, this project marked the first time we used iPads during full-scale production. While the UX was designed in Adobe XD, all of the dev and illustration was accomplished in Procreate, then seamlessly handed off to the motion team who translated them into Lottie animations.