Tweeting to Search

A Social Campaign — Made with Google

Delightful discoveries

To help drive conversation around Google Search’s new integration with Twitter, we created over 200 unique emoji Easter eggs to delight the internet and encourage repeat usage.

For example, tweeting "🍔 @Google” would result in Google tweeting back local search results for “Burgers Nearby” along with this guy:

In just over two weeks, we designed and animated hundreds of gifs. Here are some of our favs:

🌯 @Google

☕️ @Google

🎁 @ Google

📌 @Google

🍕 @Google

Related

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To generate interest and conversation around the Google Assistant, we partnered with Disney’s Solo: A Star Wars Story to create the first-ever AI-assisted talk show.

— Made with Google