Making the Drive Better with Waze
A Direct Response Campaign — Made with Waze
Making today's roads even better
Waze needed to convert new downloads into active and engaged users. Our goal was to show people their best feature: real-time, crowdsourced alerts that make the drive better for everyone.
Instead of just telling drivers Waze is smart, we showed them how it solves everyday headaches like traffic and potholes. From ideation to animation, we launched a scalable, display-first campaign—delivering hundreds of dynamic assets across four global markets.
We leaned into Waze’s signature playfulness for a campaign that was direct, fun, and impossible to ignore. The result? A surge in brand awareness, boosted CTRs, and a significant lift in both new installs and active app usage.
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