Demystifying deals

The tools that Priceline developed for finding and creating industry-leading travel deals on their app are surprisingly impressive. So naturally, they aim to brag about it. However, articulating the magic of algorithms requires an artful touch when your audience is everyone who isn’t a professional data scientist.

Thus, we partnered on a campaign to create animated short-format videos that dazzled potential travelers with an approachable sense of technological mastery and how it makes your life better.

Departing from their typical celebrity-headlining ad format, these spots proved to be more efficient to produce while earning high markers for their product-education focused approach to driving awareness.