Bringing Ideas to Life with Google Labs
Launch videos for creative AI tools — Made with Google
Prompt less, play more
Google Labs has launched a suite of creative tools to help anyone explore their creativity and shape their ideas with AI. Working with Google, we made a series of videos to demonstrate what these products are capable of.
Each video had several features to be showcased in a short amount of time, so we used kinetic type, bold colors, gradients, and custom sfx with music to explain the process and motivate users to experiment with these tools and bring their own ideas to life.
These features deliver a variety of functions in a variety of styles, so each video required a completely fresh approach to highlighting their unique use cases and visual identities. We needed to show users the product benefit quickly and clearly, whether that’s trying out a new look with the touch of a button or launching a fresh creative campaign for your small business.
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