Defining What's Possible with Google Cloud AI

A branding toolkit — Made with Google

Many business leaders want a better AI partner, but don’t know that Google Cloud is a leader in this space.

To illustrate what Cloud AI is solving for, we created a look and feel that uses Gen AI imagery and dynamic text animations to show solutions to real business challenges.

Creating the ground rules

Google Cloud needed to stand out as a B2B leader, so we built them a playbook that outlined how. Our visual identity was centered around inspiring 3D gen AI visuals created with Vertex AI, and we paired that with bold messaging and a unique motion identity. Together, these elements brought vibrancy to both static and motion formats. This playbook helped lay the foundation for all campaign work and is being applied across a variety of markets globally.

Real-life customer stories

The campaign extended into 15-second customer story videos that show real businesses using Google Cloud AI to achieve more and help customers in new ways. From helping Materiom find alternatives to plastic to getting more underrepresented drivers to the podium with Formula E, the videos tell engaging stories of what’s possible with Cloud AI solutions.

Projects, press, honors, and stories:

A branding toolkit

Branding the 20th Anniversary of Google Maps

To celebrate the 20th anniversary of Google Maps, we developed a creative toolkit that would define the launch of every Google Geo anniversary campaign in 2025 and celebrate a global community of billions.

— Made with Google

A Brand Identity

Building a New Brand for Mental Health

We helped Alena (a start-up mental health app) find their voice, tone, and visual identity.

— Made with Alena