Goodby Silverstein & Partners tapped us to develop a wide range of media for the combination Sprint / Marvel vs Capcom ad partnership. Working with the agency's creative team, we developed all aspects of the 30 second in-store spot - including the extended game effects and CG phone.
Simultaneously, we developed a full-featured branded Flash site to live within the Sprint.com ecosystem. Additionally, an IGN.com rich media takeover with character mash-up functionality was created alongside 36 custom hero character video edits. We also developed the mobile site.
30 second in-store spot with CG phone and extended game effects.The IGN.com takeover in action!
- CG Spot
- Desktop Site (Flash 10/AS3)
- Mobile Site (HTML)
- IGN.com HPTO
- CG Product & Effects
- Audio / SFX