Wieden + Kennedy struck cookie gold with their “Something We Can All Disagree On” broadcast campaign for Oreo. Then, in a glow of success, they called upon us to dunk their good fortune into a cold glass of the internet.
We began with the development of an HTML/Flash site that served as the campaign’s online headquarters, aggregating existing and future Oreo content. Appropriately titled, “Cookie vs Creme,” the site featured broadcast & Youtube spots, the Instagram tagging contest and a Cookie Vs Creme sweepstakes.
The real hero of this project was the SuperImportantTest site, an experience that aimed to polarize cookie eaters by encouraging them to pick a side, those who prefer the Cookie or those who enjoy the Creme. Regardless of the ultimate decision, users were carefully treated to one of several dozen so-awesome videos that served to validate their personal preference and fuel the conflict.
Development of the SuperImportantTest experience occurred on multiple fronts. The primary microsite was developed with two concurrent tech directions, a full featured Flash engagement and an HTML fallback for mobile and tablets. Additionally, there was a sharable embed version created for insertion into blogs, online-publications and Facebook feeds. Naturally, leading all of this delightful interactive content was a flight of standard and rich media traffic drivers.
- Cookies Vs. Cream
- 3 Rich Media Banners
- 3 Standards