Participation in this Wieden + Kennedy and Old Spice campaign wasn't an option; it was a responsibility – for when the Smell of Wild calls, you
To celebrate the introduction of Old Spice’s Wild Collection,
we developed a series of standard and rich media placements just in time for
the Superbowl. Such favorites as the coveted YouTube masthead and the
OldSpice.com landing page were developed and animated with outright style and
Witness the mammal-motion action that graced YouTube.com in this sweet, sweet masthead.Admire the quickly fading glory of an OldSpice.com homepage masthead.