Google AdMob tapped us to develop a feature-rich mobile
home-page takeover for Disney’s Oz The Great And Powerful. The experience
leveraged film assets to create an explorable and parallaxing landscape that
dynamically responded to the orientation of a user’s device.
With compatibility being paramount in mobile ad
development, all possible care was taken to create a spotless phone and tablet
experience for current and legacy versions of iOS and Android.
In the end, the ad proved to be a dazzling success with a 30% engagement rate!