YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give?
We could not have been more excited when YouTube reached out to us to help them activate this global campaign. We wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that allowed a simple way for users to spread their message.
The campaign turned into a viral phenomenon. Women and men from all walks of life and from all over the world got involved including The First Lady and even the Disney Princesses.
What advice would you give your younger self?
Spread your message at home or on the go!