72U is a 12 week communications school housed inside of 72andSunny LA! The program offers an array of social experiments and projects that explore creative self-expression while teaching students the roles of a modern agency. We love that they are teaching the creative youth how to flourish in this wicked industry!
72andSunny approached us about building the 72U site in an effort to attract the best of the best. Their goal was to develop a site that was as polished and fun as the program itself. Working to ensure that the mobile experience was as welcoming as the desktop, we expressed the unique culture of the agency while reeling in potential rock stars with a super sleek experience. Who says school can't be cool?
The students produce rad projects ranging from videos to music to new media. Behind-the-scenes of their creative process are displayed on the homepage. Thinkers, doers, and makers are usually out and about creating. To catch them on the go, we developed a mobile experience for them to effortlessly become the next of the best and brightest.